Vocabulaire anglais - Unit 11 - Advertising

sans résultat	ineffective
advantages	benefits
de bouche à oreille	word-of-mouth
to happen	to occur
to buy	to purchase
almost	virtually
dépendre de	to rely on
cela seul	this alone
tendre vers	to tend to
être vraisemblablement	be likely to
insatisfait	dissatisfied
licencier	to fire
a task to do	a brief
abrégé	abbreviated
before	prior to
effet de seuil	a threshold effect
to match competitor's spending	comparative-parity method
fixer un budget à	to set a budget AT
ne tenir aucun compte de	to disregard
étalage (s)	exposure (s)
irritant	irritating
profits that are going down	diminishing returns
becoming smaller and smaller	ever-smaller
un client potentiel	a prospective customer
relativement faible	relatively poor
to convince	to persuade
baisser/éléver	to lower/to raise
to put together	to match up
think again about	to revise an opinion
to underline	to emphasize
une histoire d'horreur	a horror story
Exceptionnellement	Unusually
a text	a script
an advert	commercial
trompeur	misleading
mensonger	untruthful
only	merely